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Showing posts from August, 2022

Google Algorithm Updates

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 Google Algorithm Updates-All you need to know! Google has taken over the internet as one of the most prominent search engines in such a way that other search engines can't even keep up with it. This was not a sudden change at all. From the beginning, google had the idea and determination to become the best in the world. This was evident from the beginning itself. The founders Sergey Brin and Larry Page were determined to prove that the higher the number of backlinks to a website, the higher its probability to rank high in the SERPs. From the beginning to now google had made numerous updates to its underlying algorithm which it uses to produce search results Google always had users as their priority and was keen on keeping their users satisfied. Keeping users satisfied means giving relevant search results and ranking websites with high quality. For this google had to make constant and frequent updates to its algorithms. - What are Google algorithms? Google algorithms can be...

History and Evolution of SEO

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History and Evolution of SEO Search engine optimization, as the name suggests is the process of improving the quality and quantity of traffic to a website when people search for products or services. So how does SEO improve the traffic flow to a website? Before knowing that we should answer the question, how do users (traffic)reach your website? Actually, there are numerous ways that people end up on a website. Maybe through direct search in search engines, maybe through social media ads, or even through links that may be visible in numerous places on the internet. SEO is the process through which one can improve traffic to their website by directing the traffic which searches for some specific query in the search engines, by ranking their website top in the results in the SERP. Before we jump into the factors which determine the rank your website gets in SERP or the processes we could do to improve our rank, Lets us go back in time from the beginning itself of the SEO process. The t...